WERNER SIEGRIST - PRINCIPAL CPM
Canadian Premium Meats Inc. (CPM) identified the need for a federally registered and European Union (EU) approved processing plant in Western Canada. CPM has addressed that need with a plant in Lacombe, Alberta.
Many livestock producers recognize the opportunity existing in niche markets such as organic, natural and hormone-free beef; bison; elk; and venison. Several producer groups have already formed production and marketing alliances to form a strong voice with wholesalers and retailers. However, all three links - production, processing and marketing - within the supply chain need to coordinate to make all of them successful.
- Werner Siegrist, Principal Canadian Premium Meats -
GRANT LOUIE - CHIEF OPERATIONS OFFICER
If there was such a title as connoisseur of beef, Grant would fit the role being born and raised in Calgary Alberta. In the dingy dark corners of steakhouses so common in these parts, is where his taste for premium beef became refined - In search of the best steaks, burgers, and smoked varieties the world has to offer. His journey has led him to discover that breeding the perfect steer for tenderness isn't just marbling, but a complicated science and art form passed from generation to generation and he's determined to prove why Alberta beef when raised right ranks with the very best in the world.
The Elite Beef Way
We must pay homage to the traditions bestowed to us by past generations and recognize the trials and tribulations they have endured that evolved this industry back in the early 1900's. It is with that precise outlook that our responsibilty as future torch bearers is to evolve just as the pioneers did. To be forward-thinkers in the areas of sustainability while returning our land to its most ecological roots. We must evolve with the science and technology made available to us to bring about a beef product that is healthier than ever before - without compromise. To only utilize technology as it relates to the safety of the products that we consume and to otherwise scrutinize the practices of waste. In doing so, we can one day look back on our industry and be proud of the steps we took to evolve it, sometimes at a greater cost than we would like. In the end, it'll all be worth it to have people of various ethnicities and cultures, seemingly worlds away, sing praise for Alberta's finest and most valued tradition, our elite beef. It's a tradition ranching families across the foothills can be proud of and one that we look forward to passing down for generations to come.
- Grant Louie, Co-founder Canadian Elite Beef Inc.-
STAN CICHON - CHIEF EXECUTIVE OFFICER
Stan & Barb Cichon own and operate a cozy ranch that's been in the family for 37 years - Wells' Crossing Cattle Company near Bergen, Alberta. The story goes in June of 1900, Dennis Wells was crossing the Little Red Deer River when his horse spooked. Dennis drowned and was buried on a point of land on the property, hence the name. Today, they breed champions, specifically full Fleckvieh Simmentals that produce a highly sought after seed stock for ranching communities all across Canada.
A Family Affair
I have been directly and actively involved with the Cattle Industry in North America for over 16 years and indirectly with agriculture since 1973. Since my childhood, food production and its sustainability has always been a priority for me. My parents were European immigrants that came to Canada in the late 1920's. Growing up in Saskatchewan just after the great depression of the 30's, many of their cultural values were instilled in all of our family. Hard work and the need for education were just two of the many values we embrace. As a result I earned degrees at four different Universities in Canada and the United States. Hard work and thirst for knowledge still motivate my entrepreneurial endeavors today. Elite Beef is committed to a partnership with our Canadian beef producers. We work directly with ranch families who meet our strict guidelines. Each ranch sharing in our vision of providing the highest quality beef to steak enthusiasts around the world. We are suppliers of beef to a very specific and unique market not serviced by large conglomerate corporations. Each client is personally known to us and receives our selective yet personal attention. Our partnership with CPM ensures that we bring the very highest standards to processing - guaranteeing you top safety and quality placed in every box.
- Stan Cichon, Co-founder Canadian Elite Beef Inc. -THE EB DIFFERENCE